I am Pritesh Pawar. I run the business side of a working interior design firm: which projects it takes, where its clients come from, what it charges, who it hires, and what happens on a Monday morning. I do not touch the design. I build the business around it, so the practice stops depending on you being awake.
No pitch deck. We look at your numbers.
None of these are design problems. That is why more design skill has never fixed them.
Most consultants hand over a deck. These are things that still exist after I leave: documents your team follows, systems that run without either of us, and where it is worth building, software. You do not take all of it. You start with whatever is costing you most. Add the ones you want to talk about.
The work you chase, the work you politely decline, and the number you put on both.
Instagram to WhatsApp in one tap, Google Business Profile, and local search pages for your areas.
Client onboarding, site process, vendor coordination, handover, escalation.
Meetings recorded and transcribed, notes and action items generated, handover gifting suggested per client.
Job descriptions, sourcing, screening, shortlist, salary bands, offer and joining letters.
Revenue, profit per project, leads, vendor pipeline, hiring, social, team. One weekly review.
Handover ritual, testimonial collection, and video walkthroughs from happy clients.
When a problem is worth solving properly I build software for it. This one became Interix, because designers were losing their evenings to a spreadsheet and then losing projects to the three day gap it created.
See what it does →Shoot coordination, publication outreach, and submissions to design magazines and awards.
A working interior design firm. I run everything except the design: which projects they take, the lead engine, the quotation software, hiring, SOPs, the weekly numbers review, the handover experience, and press outreach for completed projects. The design work is theirs. The business around it is mine.
Before that: Head of Marketing and Product Manager at Brainstorm Force, a software company. I took a product from 7 million to 12 million active installs, cut churn from 5% to 2%, moved NPS from 55 to 78, and built a twenty-person team. That is where the discipline comes from: funnels, retention, systems, measurement. It is the part your industry has never had applied to it.
No client's rates, quotations, project values or names appear anywhere on this site. That is a standing rule, not an oversight. If a page needs a firm's data to be interesting, the page does not get written.
Correct. Here is why that is not the problem you think it is.
You have designers. You have draughtsmen. You have site supervisors. What you do not have is one person whose entire job is making the business work better every week. And that person should not be the one holding the pencil.
I run the business side of a working interior design firm. I know what a site visit costs you in a day. I know why the carpenter's number changed after measurement. I know what a client asks in week six, and what they say at handover. I am not learning your world on your money.
Lead flow, pricing, churn, onboarding, retention, hiring, founder dependency. A software company and a design firm have the same list. Software solved it a decade ago because it had to. Design firms are still running on memory and WhatsApp.
Interix was not a recommendation to go and look into quotation tools. I wrote it. Same with the lead system, the SOPs, the dashboards, the AI workflows. You are left with working systems, not a document you will never open again.
Most firm owners do not want to hand the business over. They want to stop guessing. That is what the 1:1 is for.
Direct, paid, one to one sessions. You bring the actual problem: the quote you are about to send and cannot price, the designer you are about to hire, the month that was busy and somehow unprofitable, the enquiries that stopped. We work on yours, not on a curriculum.
It is the same knowledge as the engagement above, at a much smaller commitment, and you do the work. If after a session the honest answer is that you need someone to build it rather than advise on it, I will say so.
Free Discovery Call →Every engagement starts here. We work out what you actually need before either of us commits to anything.
If you would rather it was built for you than explained to you, this is the shape that engagement takes.
I go through your numbers, your enquiry flow, your last three projects and your team structure. You get a ranked list of what is actually costing you money, and what I would fix first. Useful even if we stop here.
We pick one area from the diagnostic, usually leads or pricing, and I build it end to end: process, documentation, training, and software where it earns its place. Measured against a number we agree on before starting.
Monthly retainer. Weekly review, next system built, numbers tracked, decisions supported. This is where compounding happens, but only after step 02 has proven itself.
Design, drawings, or site execution. Managing your team day to day. Running your ad accounts, I will bring in a performance agency and manage them instead. And I will not take on a client where the founder is not in the weekly review. This only works when you are in the room.
Pritesh Pawar. He runs the business side of a working interior design firm: which projects it takes, lead generation, quotations, SOPs, hiring, the weekly numbers review, client handover and press outreach. He does not do design, drawings or site execution. Before this he was Head of Marketing and a Product Manager at Brainstorm Force, a software company, where he took a product from 7 million to 12 million active installs, cut churn from 5 percent to 2 percent, moved NPS from 55 to 78, and built a twenty person team.
No, and for most firms the software is not the part that matters. The work is running the business: which projects the firm takes and what it charges, where its clients come from, standard operating procedures, hiring, the weekly numbers, client experience and press. Interix exists because quoting was one problem worth building software for, and it is the workspace a firm runs that part from. It is not the whole engagement and it is rarely where a firm is losing the most money.
It depends on which symptom is loudest, and it is rarely the design. The usual order in a 3 to 10 person studio is lead flow first, because a referral-only pipeline makes every other problem urgent, then quotation turnaround, because the gap between the client meeting and the emailed quote is where deals go cold, then the weekly numbers, because without profit per project you cannot tell a busy month from a good one. SOPs and hiring come after that, since they only pay off once there is enough work to delegate.
No, and that is deliberate. The design is the firm's. The business around it is the work: the machine that keeps the design work from depending on the founder being awake.
No, and none of this needs a local presence. Interix runs in the browser, so a firm quotes from it anywhere, and while it is built around the way Indian firms price, in rupees and in per square foot and per running foot measures, nothing in it is tied to a city. The operating work and the one to one sessions are run remotely, across India and beyond it. Everything starts with a free discovery call.
Direct, paid, one to one sessions with Pritesh Pawar for interior design firm owners and solo designers who want to fix the business themselves rather than hand it over. It covers pricing and what to charge, lead generation, quotation process, hiring, SOPs and the weekly numbers. It is a different door to the same knowledge as the consulting engagement, at a much smaller commitment.
A consultant hands over a deck. This leaves behind things that exist and run: software you log into, documents your team follows, systems that keep working after the engagement ends. The other difference is domain. Most consultants have to learn how an interior design firm works before they can help; this starts from inside one.
Bring your last three months of enquiries and one recent project's costing. I will tell you where the money is leaking and whether I am the right person to fix it. If I am not, I will say so on the call.
Or WhatsApp, replies within a day. The contact form works too.